6 Metrics to Use in Determining the Success of Your Corporate Event
Getting a business off its feet is not always an easy task. But most people still manage to make that possible. With the correct product launch idea you will need to get one of the best party rentals for your product launch event. The next step, however, is always the more difficult one as you now have to work out the ways to get the event running and be a success. You need to know the metrics to track and analyze, everything that is taking place before, during and after the event. All this is aimed towards improving your content marketing efforts. And the best place to start collecting the necessary data to learn about these metrics is from the event itself. Here are some of the top pieces of information and data that you need to collect and analyze to determine the success of your events.
1. Perform attendee satisfaction surveys
You only need to ask your attendees about the event and how they think it went. This is the most immediate and accurate way of determining the success of our corporate event. You get first-hand information from your attendees and understand the overall attendee satisfaction in the process. This information will also help you cover any flaws that may be apparent in your current event and cover them in your future events.
2. Inbound links
If the event was a webinar or other online session, then you can use the number of external links that directed to your site. This will indicate the number of people who have seen your content and found it important enough to link it. Also, if you have more quality inbound links that you have of the event, the higher your content is going to rank on the search engines.
3. Measure the cost to revenue ratio
Remember, in as much as you want to realize some revenue at the end of the day after your event, you also need to consider the total cost put into the event. This is how you are going to determine the amount of profit (or loss) your event generated. With this data, you will also be able to make the necessary adjustments to improve your future events. Even your stakeholders and sponsors will want to view this data and use it to decide whether they should keep investing in your business or not. So, have this data ready, and use it to better yourself and business in the future.
4. Social media mentions
These are instances where users of your products or services give a direct ‘shout out’ using your handle or hashtag the name of your company within a comment or tweet. So, try to make your event handle and hashtag as simple, unique, and shareable as possible. Then ensure you keep track of all the mentions. This is the best way to know your social media friendlies and potential loyal clients.
5. Sponsorship satisfaction
Sponsors are usually the people mostly responsible for your event and business financial backing. And that is the sole reason why it is vital that you ensure their satisfaction from the success of your events. This is how you will also likely attract more sponsors to the table.
6. Hold post-event debrief meetings
You want to always keep your shareholders and sponsors in the loop about the current status of your events and business in general. This is how you will know what is working for the sponsors and what isn’t about your events. You can then use the data acquired to make the necessary adjustments that benefit you, the event, and the sponsors.